Más sobre la venta de Lazytown a Turner

Información oficial sobre la venta de de Latibaer, dueña y operadora de la marca Lazytown y un par de videos sobre el tema (el primero del responsable de Turner en la operación -en inglés- y el segundo de Magnus Scheving hablando sobre el tema - en islandés)



El Jueves 8 de Setiembre de 2011 se publicó la siguiente información oficial:

Turner Broadcasting System (TBS) Europe, home to kids’ brands including Cartoon Network, Boomerang and Cartoonito, today announced its acquisition of Latibaer, the Icelandic entity which owns and operates the LazyTown brand.

The announcement comes with an immediate commitment to produce a new series of the Icelandic kids TV series known and aired in more than 100 countries in more than a dozen languages.  Under the terms of the deal, LazyTown’s creator and star Magnus Scheving remains CEO of Latibaer and retains his management team, and the series production stays in Iceland.

The investment in LazyTown in particular signals the company’s growing ambitions in the pre school space, given the synergies that LazyTown presents for the company’s existing Cartoonito and Boomerang franchises. The announcement follows Turner’s consolidated pre-school expansion across Europe Middle East and Africa, with the roll out of its preschool channel Cartoonito across the region on 5^th September 2011.

The acquisition is immensely exciting both strategically and creatively,” said Jeff Kupsky, president TBS Europe. “With the great fit between our existing assets in the pre-school genre, and the retention of the unique talent that is Magnus Scheving, we’re ready to expand the LazyTown brand and will immediately be starting production on a new series.  This will be supported by Turner’s successful 360 franchise management approach which will include consumer products and digital extensions.”

Magnus Scheving, CEO of Laetibar said “We’re delighted to have Turner on board and believe that the fit is an ideal one for us, Turner being one of the world’s leading broadcast companies. Their ethos of entertaining children in a fun and educational way is perfectly in keeping with the LazyTown brand. We look forward to a bringing the LazyTown message of helping motivate children to lead a healthy lifestyle to a whole new audience of Turner viewers.”